Introducing Adonis Sepehr Kashan Company (Berta)

Adonis Sepehr Kashan Company, operating under the brand name Berta, began its activities in the washbasin cabinet manufacturing industry in 2002. By leveraging a team of skilled professionals, utilizing modern technologies, and employing high-quality raw materials, the company has, over the course of more than two decades, established itself as one of the leading and reputable brands in Iran's sanitary building equipment market.

Berta has consistently focused on innovative design, high quality, product variety, and customer satisfaction. By thoroughly understanding the evolving needs of society and the diverse tastes of consumers, the company has successfully designed and offered products that cater to a wide range of market demands. Today, the Berta brand stands as a symbol of trust, durability, and elegance in the field of washbasin cabinet manufacturing, with its products being welcomed across the country.

Berta’s operations initially began in the early 2000s with a focus on selling tiles and ceramics. These activities aimed to supply high-quality building materials required by customers in the construction and interior decoration sectors and continued until 2005. That year, after evaluating market trends and customer needs, the company decided to adopt a new strategic direction. This shift led to the establishment of the washbasin cabinet design and manufacturing unit, marking a significant turning point in the company’s history.

Product Development and Innovation at Berta

In 2005, with a clear understanding of changing lifestyles and customer needs, Berta expanded its product portfolio. That same year, the company took a significant and effective step toward innovation and modernization of sanitary equipment by adding single-lever faucets to its product line—an item that had only recently entered the Iranian market at the time. This smart decision marked the beginning of a new era in Berta’s operations.

Encouraged by the market's positive response to modern, high-quality products, Berta continued this path by importing and offering a wide range of sanitary equipment, including imported washbasin cabinets, Western-style toilets, kitchen sinks, and various bathroom and toilet accessories.

This gradual yet purposeful expansion enabled Berta to accurately identify and meet the diverse, specialized, and evolving needs of its customers. Today, innovation and product development continue to be the driving forces behind Berta’s growth. By continuously monitoring global markets and utilizing customer feedback, the company strives to offer innovative, beautiful, practical products that align with the preferences of Iranian consumers.

Product Development and Innovation

In 2005, recognizing changes in lifestyle and customer needs, Berta expanded its product line. That same year, the company added lever faucets—recently introduced to the Iranian market at the time—to its product portfolio, making a significant move toward innovation and modernization in sanitary ware. This smart decision marked the beginning of a new era for Berta. Following the positive market reception to modern and high-quality products, Berta continued this trend by importing and offering a variety of sanitary ware products, including imported vanity cabinets, Western-style toilets, kitchen sinks, and other bathroom and restroom accessories.

This gradual but purposeful expansion enabled Berta to effectively identify and meet the evolving and specialized needs of its customers. Today, innovation and product development continue to be the driving force behind Berta’s growth. The company constantly monitors global markets and uses customer feedback to offer innovative, beautiful, and functional products tailored to Iranian consumer preferences.

Self-Sufficiency in Production and the Registration of the Berta Brand

Continuing on its path to success and aiming for self-sufficiency in production, leveraging domestic capabilities, and reducing reliance on imports, Berta made the strategic decision to launch its washbasin cabinet production line. In this regard, in 2014, the company officially entered the field of manufacturing under the commercial name "Adonis Sepehr Kashan" and the brand "Berta", beginning its production operations.

This initiative started with a dedicated team of 10 employees and, over time, evolved into a more organized and professional structure. Today, Berta has grown into a dynamic and creative team of over 40 skilled, committed, and capable professionals, playing a significant role in advancing the country's washbasin cabinet and sanitary equipment industry.

At Berta, human resources are seen not merely as operational tools, but as invaluable and irreplaceable assets. We firmly believe that every success we have achieved is the result of the unity, dedication, expertise, and sense of responsibility of the members of this large family. Berta has always strived to create a healthy and motivating environment that fosters the personal and professional growth of its staff—because the company’s progress is inherently tied to the development of its human capital.

Expansion of Berta’s Sales and Service Network

In 2021, in response to increasing demand and the need for closer oversight of its representatives’ performance and stronger direct engagement with end consumers, Berta decided to establish its central branch in Tehran. Located on Bani Hashem Street, this branch serves as a strategic hub for coordinating sales operations, customer support, and market development, playing a key role in enhancing collaboration with representatives and improving the overall customer experience.

With the expansion of infrastructure and increased distribution capacity, Berta’s sales network has grown to include regions from Qom to Isfahan, Ahvaz, Tabriz, and Tehran. Relying on speed, accuracy, and quality of service, this network has gained the trust of a wide range of customers and has established a strong presence in Iran’s sanitary equipment market.

Today, Berta’s active representatives are located in the provinces of Tehran, Fars, Qom, Isfahan, Razavi Khorasan, and East Azerbaijan. These representatives consistently support and assist customers by offering specialized services such as pre-purchase consultation, professional after-sales service, spare parts supply, and effective customer care.

Exports and Presence in International Markets

With an industrial and strategic approach, Berta has made significant investments in its production infrastructure and the equipping of specialized workshops. By utilizing the most advanced machinery and modern technologies—such as CNC machines, fully automated lathes, vacuum forming machines, and other state-of-the-art equipment—the company has ensured that its manufacturing processes are carried out with maximum precision, speed, and quality.

These facilities, spanning over 5,000 square meters, are equipped to produce a wide range of modern and diverse washbasin cabinets for sanitary spaces, using various standard materials including PVC and vacuum-coated wood.

After years of continuous operation, innovation, and earning customer satisfaction in the domestic market, Berta successfully entered international markets in 2023. This achievement was made possible by the high quality of its products, contemporary designs, and effective collaboration within its sales network—marking a new chapter in Berta’s global branding journey.

Today, Berta’s products are proudly exported to countries such as Iraq, Afghanistan, Turkey, Georgia, Tajikistan, and the United Arab Emirates. This accomplishment not only reflects our commitment to producing goods that meet global standards and cater to the preferences and needs of regional markets but also demonstrates Berta’s capability to compete with international manufacturers and maintain a strong presence in foreign markets.